A Mixture Model for Internet Search-Engine Visits
نویسنده
چکیده
Journal of Marketing Research Vol. XLI (May 2004), 206–214 *Rahul Telang is Assistant Professor of Information Systems, H. John Heinz III School of Public Policy and Management (e-mail: [email protected]), and Peter Boatwright is Assistant Professor of Marketing (e-mail: [email protected]) and Tridas Mukhopadhyay is Deloitte Consulting Professor of e-Business (e-mail: [email protected]. edu), Graduate School of Industrial Administration, Carnegie Mellon University. RAHUL TELANG, PETER BOATWRIGHT, and TRIDAS MUKHOPADHYAY*
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